ING BANK
ING has a well-established presence in European banking, but its mobile app needed a refresh to match the fast-evolving digital landscape. In an era where users expect seamless and intuitive banking experiences, particularly from digital-first competitors, ING’s app needed to offer improved ease of use while preserving its reliable service. The redesign focuses on providing users with a more direct and accessible banking experience, allowing them to quickly manage their finances with fewer steps and a clearer interface.
challenge
With many modern banking apps offering minimalist, user-first interfaces, ING's app was starting to feel more complex and cluttered. Users sought greater convenience in key tasks such as sharing IBAN details, managing savings, sending money, and tracking ING points. The challenge was to create a design that simplified navigation, improved the visual hierarchy, and made essential features more accessible without sacrificing functionality or security. Additionally, the app needed to feel familiar yet contemporary, without overwhelming users with unnecessary options.
solution
The ING app redesign prioritises clarity and efficiency. By focusing on actions such as sharing personal banking details, managing savings accounts, and performing transfers, the app creates a streamlined user experience. Features like checking ING points, adding or sending money, and scanning payment codes are now more easily accessible from the homepage. The design focuses on direct, functional interaction, ensuring users can quickly complete tasks with minimal steps.
how
The redesign was based on feedback from ING’s users and detailed competitor analysis. Prototypes were developed to test the new flow of tasks and ensure key features were easy to locate and access. The visual style was refined to reflect a modern aesthetic, with simple icons and bold text that enhances clarity. User testing was crucial in streamlining the transaction process, ensuring that actions like sending money, checking savings, and accessing blog content were as easy as possible. The layout balances ING’s established brand identity with a more accessible, less cluttered experience, leading to faster and more satisfying interactions.
result
The updated ING app delivers a more efficient and user-friendly banking experience. The new app offers enhanced accessibility, allowing for faster navigation and clearer financial management. ING now provides a modern, user-centered experience that meets the expectations of today’s mobile banking users, keeping it competitive with digital-first solutions while staying true to its trusted service.